Blog
Formatting tricks, platform guides and paid social strategy, written by Adam Palmer at Inertia Digital Marketing.
Should You Bother With Threads or Bluesky?
Threads vs Bluesky for business in 2026: audience, reach and effort compared, and how to decide if either deserves a place in your plan.
The Social Platform Everyone Forgot Is a Search Engine
Pinterest for business in 2026: why the forgotten platform is really a search engine, and how brands still win evergreen traffic there.
The Social Metrics That Matter and the Ones That Flatter You
The paid social media metrics that actually matter in 2026, the vanity metrics that flatter you, and a reporting setup that tells the truth.
Is X Still Worth Your Time?
Is X worth it for business in 2026? An honest look at who is still there, what works, and how to decide without the culture war noise.
The Post That Still Brings Traffic Three Years Later
Why YouTube content keeps bringing traffic years after social posts die: evergreen social media content and how to build some of your own.
One Social Ad Budget or Forty?
Should multi-location businesses run one national ad budget or forty local ones? A framework for splitting social ad spend across locations.
Getting Your First 10,000 Views on YouTube Shorts
YouTube Shorts best practices for brands: how to get your first 10,000 views, what the algorithm rewards, and the mistakes that stall channels.
Keeping Forty Locations On Brand Without Approving Every Post
Social media brand guidelines for multi-location teams: keep forty locations on brand without approving every post yourself.
Group or Page? Most Businesses Pick Wrong.
Facebook group vs page for business: what each one is for, which most businesses should pick, and when running both makes sense.
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