Paid Social
6 posts in this category.
The Social Metrics That Matter and the Ones That Flatter You
The paid social media metrics that actually matter in 2026, the vanity metrics that flatter you, and a reporting setup that tells the truth.
Should You Ever Hit Boost?
Should you boost a Facebook post? An honest answer: when Boost is worth the money, when it wastes it, and what to run in Ads Manager instead.
X Ad Specs, Checked Against the Source
X ad specs for image, video, vertical video and carousel ads, taken from X's own creative specs page and dated so you know how fresh they are.
Meta Ad Specs, Checked Against the Source
Meta ad specs for image, video, carousel and collection ads, taken from Meta's own guides and dated so you know how fresh they are.
How Much Should You Really Spend on Social Ads?
How much should a small business spend on social media ads? A budget framework with starter, growth and aggressive tiers you can defend.
Where Your Facebook Money Actually Goes
Meta ads vs organic Facebook reach in 2026: what free posting still delivers, what ads buy you, and where your budget actually goes.