Blog
Formatting tricks, platform guides and paid social strategy, written by Adam Palmer at Inertia Digital Marketing.
The Franchise Social Media Problem Nobody Warns You About
Franchise social media management explained: how franchises balance brand control with local voice across dozens of locations.
Who Is Actually Still on Facebook?
Facebook best practices for 2026: who is actually still on the platform, what still earns reach, and whether it is worth your time.
We Ranked All Four LinkedIn Formats. One Wins.
We ranked all four LinkedIn post formats by reach. See which format wins in 2026 and how to use it without turning into a content robot.
How to Write a LinkedIn Headline People Actually Read
LinkedIn headline examples that work in 2026, plus the formula behind them: what you do, for who, with proof, in 220 characters.
Should Every Location Have Its Own Instagram?
Should every business location have its own Instagram account? A decision framework with the real trade-offs of one account versus many.
Your Company Page Is Costing You Reach
LinkedIn best practices for 2026: why personal profiles out-reach company pages, and how to run both without doubling your workload.
Why Social Media Gets Harder With Every Location You Open
How to manage social media for multiple locations: account structure, content systems and budgets that scale past your first storefront.
Why Your Caption Line Breaks Keep Vanishing
Why Instagram caption line breaks disappear, and three ways to add spacing that actually holds when you hit share.
TikTok Changed Hands. Does It Change Your Strategy?
TikTok's US ownership changed in 2026. Who owns it now, what actually changed for brands, and whether your TikTok strategy needs to move.
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