Blog
Formatting tricks, platform guides and paid social strategy, written by Adam Palmer at Inertia Digital Marketing.
X Ad Specs, Checked Against the Source
X ad specs for image, video, vertical video and carousel ads, taken from X's own creative specs page and dated so you know how fresh they are.
Do Fancy Fonts Kill Your Reach? What We Can Prove.
Do fancy fonts affect Instagram reach? What the data actually shows, where the myth came from, and the real reasons reach drops.
What Instagram Actually Rewards Now
Instagram best practices for 2026: the three ranking signals Mosseri confirmed, which formats win reach, and what the algorithm now punishes.
Meta Ad Specs, Checked Against the Source
Meta ad specs for image, video, carousel and collection ads, taken from Meta's own guides and dated so you know how fresh they are.
There Is No Bold Button on Instagram. Do This Instead.
There is no bold button on Instagram. Get bold text in your bio, captions and comments in under a minute with free copy and paste Unicode fonts.
How Much Should You Really Spend on Social Ads?
How much should a small business spend on social media ads? A budget framework with starter, growth and aggressive tiers you can defend.
Paid or Organic Social? The Question That Wastes the Most Budget
Paid vs organic social media in 2026: what each one actually does, real reach benchmarks, and how to split your budget without wasting it.
Why Everyone Else's Bio Looks Better Than Yours
How to put fancy fonts in any social media bio: copy and paste Unicode styles that work on Instagram, TikTok, X and LinkedIn. Free, no sign-up.
Where Your Facebook Money Actually Goes
Meta ads vs organic Facebook reach in 2026: what free posting still delivers, what ads buy you, and where your budget actually goes.
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