Adam Palmer
President, Inertia Digital Marketing
Adam Palmer is President of Inertia Digital Marketing, a digital marketing agency working with clients from small business to multi-location enterprise and franchise operations. Across 15 years he has managed more than $50 million in paid digital campaigns, and he writes here about what actually moves numbers rather than what sounds good in a strategy deck. Inertia built and maintains Social Fonts, which is free and always will be.
Posts by Adam
Should Every Location Have Its Own Instagram?
Should every business location have its own Instagram account? A decision framework with the real trade-offs of one account versus many.
Your Company Page Is Costing You Reach
LinkedIn best practices for 2026: why personal profiles out-reach company pages, and how to run both without doubling your workload.
Why Social Media Gets Harder With Every Location You Open
How to manage social media for multiple locations: account structure, content systems and budgets that scale past your first storefront.
Why Your Caption Line Breaks Keep Vanishing
Why Instagram caption line breaks disappear, and three ways to add spacing that actually holds when you hit share.
TikTok Changed Hands. Does It Change Your Strategy?
TikTok's US ownership changed in 2026. Who owns it now, what actually changed for brands, and whether your TikTok strategy needs to move.
Reels, Carousels or Stories. Which Deserves Your Time?
Instagram Reels vs carousels vs Stories in 2026: real reach and engagement benchmarks for each format, and which deserves your limited time.
Should You Ever Hit Boost?
Should you boost a Facebook post? An honest answer: when Boost is worth the money, when it wastes it, and what to run in Ads Manager instead.
What Screen Readers Hear When You Use Fancy Fonts in Your Bio
Are fancy fonts accessible? What screen readers actually announce when they hit Unicode fonts in a social bio, and how to use them responsibly.
40 Instagram Bio Layouts You Can Steal Today
40 Instagram bio ideas you can copy and paste today, organized by business type, with the formatting rules that make them convert.
X Ad Specs, Checked Against the Source
X ad specs for image, video, vertical video and carousel ads, taken from X's own creative specs page and dated so you know how fresh they are.
Do Fancy Fonts Kill Your Reach? What We Can Prove.
Do fancy fonts affect Instagram reach? What the data actually shows, where the myth came from, and the real reasons reach drops.
What Instagram Actually Rewards Now
Instagram best practices for 2026: the three ranking signals Mosseri confirmed, which formats win reach, and what the algorithm now punishes.
Meta Ad Specs, Checked Against the Source
Meta ad specs for image, video, carousel and collection ads, taken from Meta's own guides and dated so you know how fresh they are.
There Is No Bold Button on Instagram. Do This Instead.
There is no bold button on Instagram. Get bold text in your bio, captions and comments in under a minute with free copy and paste Unicode fonts.
How Much Should You Really Spend on Social Ads?
How much should a small business spend on social media ads? A budget framework with starter, growth and aggressive tiers you can defend.
Paid or Organic Social? The Question That Wastes the Most Budget
Paid vs organic social media in 2026: what each one actually does, real reach benchmarks, and how to split your budget without wasting it.
Why Everyone Else's Bio Looks Better Than Yours
How to put fancy fonts in any social media bio: copy and paste Unicode styles that work on Instagram, TikTok, X and LinkedIn. Free, no sign-up.
Where Your Facebook Money Actually Goes
Meta ads vs organic Facebook reach in 2026: what free posting still delivers, what ads buy you, and where your budget actually goes.
You Have Two Seconds on TikTok. Here Is How to Use Them.
TikTok best practices for brands in 2026: how to win the first two seconds, what the algorithm rewards, and the formats getting views now.