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Author archive

Adam Palmer

An archive of social media tips, tricks, and talents.

Adam Palmer is President of Inertia Digital Marketing, a digital marketing agency working with clients from small business to multi-location enterprise and franchise operations. Across 15 years he has managed more than $50 million in paid digital campaigns, and he writes here about what actually moves numbers rather than what sounds good in a strategy deck. Inertia built and maintains Social Fonts, which is free and always will be. Find him on LinkedIn.
Paid vs Organic Social Media
The Boost Button Is Not a Strategy
Organic reach keeps shrinking and ad costs keep rising. Here is the right order to combine paid and organic social, and the habit to quit first.
Instagram Still Won't Give You a Bold Button. Do This Instead.
Instagram Still Won’t Give You a Bold Button. Do This Instead.
Example social media bio using fancy cursive fonts
Why Everyone Else’s Bio Looks Better Than Yours
How to add fancy fonts to any social media bio in under a minute. Copy and paste bold, cursive, and 77 more Unicode styles free, with no ads or sign-up.